Upwork is seeking a Brand Marketing Lead to manage strategy and execution for brand marketing initiatives that fuel category expansion, strategic innovation, and brand consistency across emerging areas of our business.
In this strategic role, you'll develop and execute brand and go-to-market strategies, own messaging frameworks, audience segmentation, and campaign development to enhance our brand’s reach, relevance, and impact.
We're looking for a visionary Creative Director to lead our content and social media strategy, elevating our voice across platforms and bringing the Greenlight brand to life. This role is for someone who’s fluent in internet culture, driven by curiosity, and grounded in high design craft art direction, connecting with families across multiple backgrounds.